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PROGRAM

Thursday, March 19^th

8:20 – 9:20 a.m.	Plenary Session: Authenticity, Experience and Branding of Destinations This presentation will examine the role of authentic product development and brand image in an era of mass commercialization and address how these factors contribute to the economic viability of a tourism destination in the long-term. Speaker : Liping A, Cai >>> Moderator : Michele McKenzie >>>
9:25 – 10:25 a.m.	WORKSHOPS: IMPLEMENTATION POLICIES AND STRATEGIES FOR SUSTAINABLE TOURISM (continued) (One choice only)
	A: Certification This workshop will present an approach for elaborating certification programs in order to enhance the quality of tourism products from a sustainable development viewpoint. Speaker : Suzanne Zakowski Moderator and speaker : Raymond Lesage	B: Monitoring, Research and Knowledge This workshop will illustrate research initiatives for a destination in order to ensure the implementation of sustainable development principles. Speaker : Alain Dupeyras >>> Moderator and speaker : Paul Arseneault >>>	C: Education and teaching During this workshop, the Association québécoise de la formation en restauration, tourisme et hôtellerie will look into the updated training programs and the new skills to acquire. Speakers : Catherine Noppen, >>> Marie-Janou Lusignan, >>> Marion Joppe Moderator : Nathalie Landry
10:25 – 10:50 a.m.	Health Break (tourism exhibition)
10:50 – 11:55 a.m.	Conference : Challenges to Overcome in the Sustainable Development of Tourism This presentation will address some of the issues faced by the tourism industry and outline some practical solutions to enable its sustainable growth while remaining socially and environmentally responsible. Speaker : Bruce Poon Tip Moderator : Claude Villeneuve Analysis of the Symposium Speaker : Julianna Priskin >>>
12:00 – 12:30 p.m.	Closing speech Jean Charest, Premier of Quebec Word of thanking Louise Pagé, Deputy Minister, Ministère du Tourism
12:30 – 14:40 p.m.	Closing diner (restaurant) Jean Charest, Premier of Quebec
15:15 – 16:45 p.m.	Presentation : « An inconvenient truth - Une vérité qui dérange - » with presentation of a film treating climatic changes. Speaker : Karel Mayrand, Director Quebec, David Suzuki Foundation. (open to the public)