Tourisme au nord du 49e parallèle

Lofoten Islands featured in Lonely Planet

The January issue of Lonely Planet Magazine featured a story on the Lofoten Islands in northern Norway. With 50,000 monthly readers in the UK alone, Lonely Planet's worldwide influence as a travel magazine means great publicity for the archipelago.

The story is the result of a press trip organized by Innovation Norway and Northern Norway Traveling. Innovation Norway's director of tourism says that these trips are organized on a regular basis to attract the media's attention to Norway as a travel destination. In this case, the outcome is particularly satisfying, since an editorial piece in a well-known magazine carries more credibility than conventional advertising. Destination Lofoten's Tourism Manager, Elisabeth Dreyer, believes that such foreign attention could be worth millions for the local tourism industry.

Source : noraregiontrends.org

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Lapland's winter market: four centuries and counting

For the past 411 years, the Jokkmokk Winter Market in northern Sweden has taken place on the first weekend of February, without fail. Despite the biting cold that envelops the region in winter, some 40,000 visitors a year visit the historic market to take in Sami arts and crafts, local products and a wide variety of foods. The market is also known for good music, events including reindeer races, and lectures. When it started some 400 years ago, the market was a much smaller event than it is now. Believe it or not, the freezing cold is one of the Winter Market's main attractions.

Source: swedishlapland.com

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The future looks bright for Norway's tourism industry

2014 was a great year for Norway's tourism industry and the growth continued in 2015, despite the less favorable weather. The industry's contribution to Norway's GDP is on the rise and is expected to reach the target of 3.1% by 2025. Not only is Norway receiving more visitors, but tourists are also in search of an authentic, Norwegian experience, which translates into higher spending. In 2015, the number of tourism-related jobs increased from 133,000 to 134,000. Norway's tourism industry also benefitted from heavy investment in 2014—the equivalent of Can$4.45 billion, in fact. In addition, a number of industry players have gone mobile, customizing their Web sites and upgrading their smartphone apps to improve customer service and experience. International travelers generated the equivalent of Can$5.5 million in revenue for Norway in 2014 and that number is expected to climb to nearly Can$8 million by 2025.

Source: tourism-review.com

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Iceland poised to become a popular tourist destination

The online magazine Tourism Review predicts that Iceland will be among the world's popular tourist destinations in 2016. According to trend consultant Suzanne Eckes, “Iceland is a modern country with inhabitants who are ‘digital natives’ and have drawn upon their creativity and design skills to refashion the country." Iceland's dynamic hospitality culture is also contributing to the trend; for example, the country has more accommodations available through the Airbnb Web site than hotel rooms available via booking.com.

Source : tourism-review.com

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Higher numbers good news for tourism in Greenland

Greenland's tourism industry experienced significant growth in 2015. The total number of tourists that traveled to Greenland by air in the first three quarters of the year was 46,280, and the number of cruise passengers was 22,534. The number of international air travelers to Greenland in high season also increased by 52.7% (18,120 in 2015 vs. 11,865 in 2014). Similarly, there was an 11.5% increase in the number of cruise passengers between 2014 and 2015. In summer 2016, Air Greenland will be adding flights to Copenhagen, which will allow for more same-day connections to and from Europe. In addition, the many improvements to be implemented in Greenland are expected to help maintain growth in 2016.

Source: corporate.greenland.com

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Sailing to Antarctica

Starting in December 2016, adventure travel company Natural Habitat Adventures will offer 12- to 17-day sailing expeditions to Antarctica. Some of the expeditions will cross the Drake Passage, while others will sail to the South Shetland Islands. Travelers will explore Antarctic Peninsula from aboard the sailboat, as well on during shore excursions. A few of the expeditions also include overnight camping trips.

Source: nathab.com

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Russia: receding ice creating new opportunities for Arctic tour companies

Global warming is allowing boat access to areas that, until recently, could only be reached by dogsled. Melting ice has transformed the ecosystem, which now includes whales, walrus and polar bears. For the past few years, this phenomenon has enabled Russian tour operators to run Arctic boat tours to previously unexplored islands and territories.

Source: franceinter.fr

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Exciting itineraries in Yukon

Travel Yukon's Web site offers a captivating variety of itineraries to showcase the territory's many tourist attractions, with stays ranging from a weekend to two weeks. The itineraries, which are theme-based, clearly presented and well-illustrated, are well worth a look (see image below).

Source: tourismeyukon.ca

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The Trans Canada Trail: linking linguistic groups and communities

The Trans Canada Trail is one of the world’s longest networks of trails. When completed, the Trail will stretch nearly 24,000 kilometres from the Atlantic to the Pacific to the Arctic oceans. In the Northwest Territories, the trail connects 17 communities and a number of distinct cultural and linguistic groups, providing visitors with the opportunity to discover the region's rich cultural diversity.

Source: nwtrpa.org

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First Nations encouraged to share their stories with visitors

Hone Mihaka, who runs a Maori tour company in New Zealand, recently spoke at a conference in Whitehorse about his vision of the role of First Nations in the tourism industry. He encouraged Yukon First Nations to take control of the industry, rather than be "commodified" by it.

Organized by the Yukon First Nations Culture and Tourism Association, the "Sharing Our Stories" conference focused on building the industry in Yukon while ensuring that indigenous communities benefit. The history of the Yukon First Nations is, in large part, the story of the Yukon. Recent surveys found that 22% of visitors rated First Nations culture as an "extremely important" factor in their travel plans and 16% of summer tourists experienced Yukon First Nations culture.

Source: cbc.ca

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