Source: polarnightmagic.com

2016-01-05
Innovations

Finland launches large-scale tourism campaign

Six outdoor enthusiasts have been chosen from among some 4,000 contestants to form the team for a 100-day expedition to northern Finland. Created by VisitFinland and Finnair, the 100 Days of Polar Magic expedition is taking the five explorers and their guide to the Finnish wilderness, where they will experience 18 winter-themed activities, including backcountry skiing, mountain climbing, aurora hunting and dogsledding. Throughout the journey, explorers will share their experiences on social media. Internet users will also be able to follow the expedition on the campaign's Web site. The expedition got under way in December.

Source: polarnightmagic.com