Source: (Philippe Morin/CBC)


First Nations encouraged to share their stories with visitors

Hone Mihaka, who runs a Maori tour company in New Zealand, recently spoke at a conference in Whitehorse about his vision of the role of First Nations in the tourism industry. He encouraged Yukon First Nations to take control of the industry, rather than be "commodified" by it.

Organized by the Yukon First Nations Culture and Tourism Association, the "Sharing Our Stories" conference focused on building the industry in Yukon while ensuring that indigenous communities benefit. The history of the Yukon First Nations is, in large part, the story of the Yukon. Recent surveys found that 22% of visitors rated First Nations culture as an "extremely important" factor in their travel plans and 16% of summer tourists experienced Yukon First Nations culture.