Source: tourism-review.com

2016-02-29
Competition

The future looks bright for Norway's tourism industry

2014 was a great year for Norway's tourism industry and the growth continued in 2015, despite the less favorable weather. The industry's contribution to Norway's GDP is on the rise and is expected to reach the target of 3.1% by 2025. Not only is Norway receiving more visitors, but tourists are also in search of an authentic, Norwegian experience, which translates into higher spending. In 2015, the number of tourism-related jobs increased from 133,000 to 134,000. Norway's tourism industry also benefitted from heavy investment in 2014—the equivalent of Can$4.45 billion, in fact. In addition, a number of industry players have gone mobile, customizing their Web sites and upgrading their smartphone apps to improve customer service and experience. International travelers generated the equivalent of Can$5.5 million in revenue for Norway in 2014 and that number is expected to climb to nearly Can$8 million by 2025.

Source: tourism-review.com