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Source: swedishlapland.com

2016-02-29
Competition

Lapland's winter market: four centuries and counting

For the past 411 years, the Jokkmokk Winter Market in northern Sweden has taken place on the first weekend of February, without fail. Despite the biting cold that envelops the region in winter, some 40,000 visitors a year visit the historic market to take in Sami arts and crafts, local products and a wide variety of foods. The market is also known for good music, events including reindeer races, and lectures. When it started some 400 years ago, the market was a much smaller event than it is now. Believe it or not, the freezing cold is one of the Winter Market's main attractions.

Source: swedishlapland.com