Source: Lonely Planet


Lofoten Islands featured in Lonely Planet

The January issue of Lonely Planet Magazine featured a story on the Lofoten Islands in northern Norway. With 50,000 monthly readers in the UK alone, Lonely Planet's worldwide influence as a travel magazine means great publicity for the archipelago.

The story is the result of a press trip organized by Innovation Norway and Northern Norway Traveling. Innovation Norway's director of tourism says that these trips are organized on a regular basis to attract the media's attention to Norway as a travel destination. In this case, the outcome is particularly satisfying, since an editorial piece in a well-known magazine carries more credibility than conventional advertising. Destination Lofoten's Tourism Manager, Elisabeth Dreyer, believes that such foreign attention could be worth millions for the local tourism industry.

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